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Game DriveGame Drive
Game Drive is a business accelerator program from MY.GAMES and Google for mobile game developers
Our mission is to help talented developers with our knowledge, expertise, and investment!
Apply by October 18, 2021, to take part in the program. We will review your game and assess its potential. Authors of the most interesting projects will get personal recommendations and be invited to a closed-door Demo Day with MGVC & Google experts.
Our AMA sessions
What Game Drive participants receive:
Investment
the best projects will receive investment from the general fund in the amount of up to $30 million
Expert evaluation
assessment and feedback from MGVC and Google on marketing, producing, and game design
Product analytics
recommendations on optimization of mechanics, gameplay, marketing metrics, and key project metrics
Networking
one-on-one online meeting with Google and MGVC experts, access to analytics tools, help with publishing and project scaling
Project Requirements
1
We accept applications from developers residing in the following countries and regions: Russia, CIS, Europe, Turkey, Israel, Middle East, and Africa
2
The game must be available on Google Play
3
The game must be past MVP (the build is ready) or Early Access (basic metrics)
Previous participants’ feedback
Game Drive in the News
January 13, 2021
“In today’s mobile gaming space, sometimes having a good idea just isn’t enough. The sheer saturation of the market and app stores can make it impossible for a game to be noticed, let alone played. However, two companies have joined forces to offer a solution”
Read more
November 18, 2020
“No matter your background or the type of games you make, Game Drive has the potential to offer a career-changing boost to teams looking to enter the hyper-competitive mobile gaming market across Europe, the Middle East, and Africa”
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November 18, 2020
“Mail.ru Group teamed up with Google in a global search for talents in mobile game development. The joint program is called Game Drive. It is kind of a startup incubator, but for game devs. The most promising ones are guaranteed to get expert evaluation from MY.GAMES, recommendations from Google on entering the global market, and investments“
Read more
Jury
Roman Mardot
Google Play
Nikita
Matsokin
Matsokin
MGVC Team
Shir Simchayoff
Manager, Gaming, EMEA Partnerships Solution
Artem
Ripakov
Ripakov
MGVC Team
Vasily Pamukhin
Google Ads
Dmitriy
Filatov
Filatov
MGVC Team
Vasily Dolin
Google Ads +
Analytics team
Analytics team
Mikhail
Isidorov
Isidorov
MGVC Team
Vladimir Klepikov
Google AdMob
Roman
Goroshkin
Goroshkin
MGVC Team
Ivan
Klevakichev
Klevakichev
MGVC Team
Vladislav
Fadichev
Fadichev
MGVC Team
Schedule
October 18
The last day to submit an application
October 25
Final evaluation of applications, selection of finalists, sending out invitations to Demo Day
November 18
Game Drive
Demo Day
Demo Day
November 19 —
December 10
December 10
One to one online meeting with finalists
Submit your project
FAQ
How can I submit my project?
You need to fill out the form on our website. Please note: We need to get all information for in-depth consideration of a project as well as fair and detailed evaluation. We recommend you upload a presentation with a detailed description of your project including key metrics.
What criteria should my project meet?
Your project must be available on Google Play. We consider projects in Early Access, soft launch, and MVP. We accept applications from developers residing in the following countries and regions: Russia, CIS, Western Europe, Turkey, Israel, Middle East, and Africa.
How will the project be evaluated?
We evaluate a project on the totality of metrics provided in your application. Authors of the most promising projects—in the Google & MGVC jury view—will be invited to the closed Demo Day. We reserve the right to determine the number of these projects based on the quality and quantity of applications.
How many projects will be selected for Demo Day?
We will select up to 10 projects depending on the quality and quantity of applications. The number of projects analyzed on the Demo Day event can be increased or decreased.
How will I know if my project is selected for Demo Day?
We will email authors of selected projects. We can also send an invitation on the phone, so we recommend you fill out the phone number field in the form.
What is Demo Day, and it will be held?
Demo Day is a closed-door online event where projects preselected by Google-MGVC jury members will be provided an assessment based on key metrics and information from their applications. Each project will get expert evaluation and recommendations, and other participants can ask questions via chat of the online conference. Demo Day will be held in invitation-only Google Meet format (available via web version).
Apart from Demo Day, we will host closed one to one meeting with finalists whose projects the jury finds the most interesting.
Apart from Demo Day, we will host closed one to one meeting with finalists whose projects the jury finds the most interesting.
Who can participate in the Demo Day conference?
Authors of projects with invitations from organizers can participate in the Game Drive Demo Day conference.
When is Demo Day?
The event will take place on November 18. The timing will be sent with an invitation.
What is the spoken language of Demo Day?
We are planning to host Demo Day in English. Educational program is a series of online events with invited guests and different topics related to game development including game design, marketing, and other important parts of developers’ work. In every session, you can ask questions and get answers from experts. Check out schedule updates!
Which countries can participate in the program?
We are currently accepting applications from studios residing in the following countries and regions: Russia, CIS, Western Europe, Turkey, Israel, Middle East, and Africa. We are going to expand the geography of participants moving forward.
In what language can I apply?
We consider applications made in English.
What are the participation criteria?
First of all, Game Drive is not a competition but an Accelerator, created to help mobile game developers on different levels of game development where we see growth potential. In the walls of this accelerator, we evaluate not only the product side but also product marketing potential in the market and provide each of the finalists with expert feedback on each of the growth points. Our goal is to share our expertise and help mobile game developers release new hit games on the mobile market!
