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MGVC
Google
DemoDay
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What is Game Drive Demo Day
Two teams of experts from MY.GAMES and Google have joined forces to create Game Drive — a joint accelerator program for mobile game developers.

Do you have an ambitious project? An idea at the final stages of development? A ready-for-market hit the world is waiting to discover? We can help!

Send us your project before January 9, 2021. We will invite the teams behind the most promising projects to take part in a closed-door Demo Day event on January 28 where we will offer our evaluation and recommendations.
What we offer
1
Expert evaluation
feedback on the project from Google and MGVC, with recommendations on improvements
2
Consulting
feedback on the project with recommendations on improvements
3
Networking
exchange experience with other studios and gain access to MGVC’s program
4
Investment
potential funding for your project
Eligibility
We accept applications from the following countries and regions: Russia, CIS, Western Europe, Turkey, Israel, Middle East, and Africa.
What we offer at Demo Day
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Complex evaluation of your project: product analysis, game design, monetization, UX/UI, etc.
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Breakdown of your game by Google’s experts to rate content, business metrics, audience and team potential
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MGVC’s evaluation of the most important product and marketing metrics (Retention Rate, %PU, ARPPU, LTV, CPI)
FAQ
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How do I submit my project?
You need to fill in the application form available here. Please note that you will have to fill in all fields in the template for us to consider your project and provide an objective, detailed evaluation.
Am I eligible to apply?
We accept applications from the following countries and regions: Russia, CIS, Western Europe, Turkey, Israel, Middle East, and Africa.

Your title must be past soft launch so we can look at its product and UA metrics (see application form).
How will projects be evaluated?
We will make our evaluation based on all metrics that you provide in your application form. The authors of the most promising projects as determined by the Google-MGVC jury will be invited to participate in a closed-door Demo Day. We reserve the right to establish the final number of these short-listed projects depending on the quantity and quality of submitted content.
How do I make sure my project is eligible?
If you want to be absolutely sure that your project meets all criteria, please download the application form and look at the listed requirements. Make sure to fill out the document in full for a successful application.
How many projects will make it to the short-list for Demo Day?
We hope to pick around 10 projects, but it will all depend on the quality and quantity of applications. So, it could be more or less.
How will I know if my project was selected for Demo Day?
We will reach out to the authors of short-listed project via email. We also recommend you leave your mobile number while filling out the application form.
What is Demo Day, and how will it be held?
Demo Day is a closed-door online event where we will be ranking the applications short-listed by the Google-MGVC jury based on submitted metrics. Each project will receive an expert evaluation and recommendations, and all participants can ask their questions in the conference’s online chat. The Demo Day event will be held in an invitation-only Google Meet format (available through the web version).
Who can take part in the Demo Day conference?
The authors of short-listed projects can take part in the Demo Day conference.
When will Demo Day be held?
The event will take place on January 28, and the exact time will be specified on the invitation.
What will be the spoken language at Demo Day?
We are planning to host Demo Day in English. We may potentially have simultaneous translation available in Russian on the day of the conference. It will all come down to the origin countries of the authors of short-listed projects.
Which countries can take part in the project?
Presently, we accept applications from the following countries and regions: Russia, CIS, Western Europe, Turkey, Israel, Middle East, and Africa. We are planning to expand this list further on.
In what language can I apply to take part?
We accept applications in Russian and English.
Schedule
1
November 18
Registration
opens
2
January 8
End of application
period
3
January 11-20
Evaluation
of applications
4
January 21
Demo Day
invitations emailed
5
January 28
Demo Day
Jury
Teams
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Vasily Dolin
Google Ads + Analytics team
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Roman Mardot
Google Play
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Vladimir Klepikov
Google AdMob
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Vasily Pamukhin
Google Ads
Teams
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Ilya Eremeev
MGVC Team
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Alexander Bazhan
MGVC Team
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Artem Ripakov
MGVC Team
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Nikita Matsokin
MGVC Team
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Alena
Barmatova
MGVC Team
Application template
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Download the application template
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